PLAYBOY X PURE

CLIENT HIGHLIGHT

CLIENT HIGHLIGHT

PLAYBOY & PURE

A woman in a black bikini with long blond hair standing outdoors on a sunny day with clear blue sky in the background.

Iconic magazine Playboy and sex positive dating app Pure collaborated, creating a series of social posts together interviewing Playboy bunnies about dating and putting on an Art Basil event together in Miami. 

How we helped:

  • Created social assets to announce the collaboration

  • Co-produced ongoing social content between the bands (interviews)

  • Created a card game for bunnies, daters and other guests to play at the Art Basil event based on Pure’s turn-ons (how daters on Pure are matched according to mutual desires)

TEAM:

Beth on copywriting

A young woman with dark hair and bangs wearing a colorful striped sweater stands outdoors next to a stone ledge, with a historic building in the background.

THE SOCIALS

We wrote interview questions for the Playboy bunnies to answer with Pure and Playboy’s social team. We then wrote the accompanying assets for sharing the final videos on Instagram and TikTok.

Pink card featuring a line drawing of a wrapped gift with a bow, a cocktail umbrella, and stars. The card has the text 'SHIBARI' and 'ALL TIED UP BUT FEELING FREEER THAN EVER'.
A pink card featuring a black outline drawing of a muscular woman with a ponytail, and text that reads 'Nudes Exchange' and 'Show them what you've got'.
A pink poster with cartoon-style illustrated faces of a man and woman, both smiling with open mouths, showing teeth and tongues. The poster has the text 'Roleplay Ready to Take the Stage!' and decorative stars.
Pink book cover titled 'Mirror Sex' with an illustration of a female figure looking into a mirror. Contains subtitle 'You're hot. Why wouldn't you wanna watch?'. Decorative stars on the cover.
A pink card featuring a carousel unicorn, with the word 'STRIPTEASE' and the phrase 'You like to make them work for it' underneath, resembling a playful or humorous tarot card design.
A pink card with a cartoon illustration of a mermaid holding a bunch of grapes. The card reads, 'Wine, Dine and 69. Yes, Chef!'
Pink card with an illustration of a foot and a shoe, labeled 'Foot Fetish' with text saying 'Toe-sucking's your love language' and small star decorations.
A pink card with a pointing finger and a circular object, labeled 'EDGING,' with instructions to hold it repeatedly.
Pink tarot card titled VOYEURISM with an illustration of a woman wearing glasses and an eye ornament in the center of her forehead. The description reads, "Let them all watch and wish they were us," with small star symbols.
Pink sign with a scallop shell and a fish, promoting an exhibitionism event with the message: "Let's go on full display. Get those curtains open."
Pink poster with a cartoon face of a woman and makeup, advertising phone sex hotline with text: 'Phone Sex. Hotline's open. Dial in and let's take up a notch'.
Pink poster with a line drawing of a woman's face and a hand holding a cigarette. Text reads "Dirty Talk" and "Mouth Workin’ Overtime Tonight."
Pink card featuring a mermaid with wet skin, advertising a product called 'Late-Night Skinny Dipping.' The caption reads, 'Their wet skin against yours under the moonlight,' with small star illustrations.
Pink background with black text and graphics, featuring a speech bubble with a drawing of a woman with long hair and lips. Text inside the bubble reads, 'Actually texting back. Don't leave me on read, give me head instead.' Small star icons are in th
Pink poster with a cartoon of an astronaut in bed, eggs on a plate, and stars. Text reads 'Breakfast in Bed' and 'I like my eggs with post-sex afterglow'.

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