PURE DATING APP

CLIENT HIGHLIGHT

CLIENT HIGHLIGHT

Pure’s paris campaign

For their high-budget 360 awareness campaign and official launch in Paris, sex-positive dating app Pure asked us to conjure the perfect narrative. After deep market research with the Pure team and some playing around the idea of “connections”, Beth came up with the idea to focus it around meet-cutes (or rather… meet fucks??) happening on the Metro. Get it? 😏

After drafting some copy in English and working closely with Pure’s marketing and design team to get everything popping, Lucie brought it to life in French with excellent wordplay and a keen knowledge of the Parisian market (don’t be fooled by ‘Carpenter’, Lucie is indeed French). 

The campaign was a huge success and even won 2nd for best marketing campaign at the Sex Tech EU awards.

Tower covered with colorful graffiti art and posters, located in an urban city street with cars parked and people walking, with high-rise buildings and leafless trees in the background on a bright, sunny day.

How we helped:

  • Market research

  • Constructing the narrative for the entire campaign, working closely with Pure’s -in-house marketing manager.

  • Created the following creatives, working with Pure’s in-house design team and Le Crime:

    -Billboards

    -Projections

    -Wildposting

    -Storefronts
    -Brand launch video

  • Copywriting and translation

TEAM:

Beth on tone of voice and copywriting

A woman with dark hair and bangs wearing a colorful striped sweater standing outdoors near a stone wall, with a building in the background during sunset.

Lucie on French copywriting and translation

Young woman with long brown hair wearing sunglasses and black sheer top, smiling while sitting outdoors on a sunny day with buildings and a restaurant in the background.
Subway station platform with a colorful advertisement on the wall, displays about a dating app, graffiti style art of a smiling face with a fruit stem, blue seats, and a digital sign showing the train destination Rosny-sous-Bois.

THE LAUNCH VIDEO

A social media video created to officially launch the Pure app in Paris and introduce the brand.

hitting the streets

Provided by Uncle (who we partnered with to distribute the creatives in the right places), here’s a video of all the creatives we produced for this (so, so fun) campaign.

Illustration of four dancers holding hands in a circle, with the words 'Liberté', 'Sécurité', 'Sensualité' and 'Pure Dating App' surrounding them. The background has a pink and purple pattern.
Six colorful cartoon-style posters advertising the Pure dating app, featuring stylized characters and playful designs.
Comic strip with two panels; the first panel shows a person in a mask at a metro station, mentioning their dating history and finding someone on a dating app, with a giraffe illustrated on the right side. The second panel depicts a woman showing her
Empty subway platform with colorful advertisement featuring a cartoon pear with a human face and text in French, with train schedule display showing train to Rosny-sous-Bois.
Subway station platform at Rambuteau with a large pink and black advertisement featuring a stylized creature with horns and a third eye, and surrounding signs and maps.
A woman with long hair, wearing a black leather jacket and light blue jeans, walking on a city sidewalk. Next to her, on a wall, are two stickers: one showing a cartoon fish with the French text 'Ceci n'est pas un cocu' and a second showing a cartoon
A city sidewalk with trees, a large billboard with abstract black-and-white faces, a glass bus shelter, and a few pedestrians, during daytime with clear sky.
A city street scene with a decorated advertising column featuring black and white cartoon-style artwork and text, surrounded by pedestrians, parked cars, leafless trees, and modern buildings under a blue sky.

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