360 CREATIVES
for pure

TOV & 360 copywriting for pure

Sex positive dating app Pure needed a new voice. So Beth got to work constructing the perfect tone of voice that set them apart from their competitors.

Once set up, Pure needed ongoing copy services for their 360 marketing campaigns in French and English. Beth and Lucie helped grow the brand’s platforms in the UK, US, France, and Germany by creating scriptwriting for trend content, edutainment carousel posts about sex and relationships, and memes. Beth handled the English side while Lucie translated into French.

the pure app | spice creative | marketing for sex brands

How we helped:

  • Working with Pure’s in-house design team to provide copywriting in French and English for Pure’s socials, emails, PR assets, blogs, and web copy.

  • Scriptwriting for video content.

  • Copy and narrative support for brand collaborations.

  • French copywriting and translation.

TEAM:

Beth on tone of voice development and English 360 copywriting

A young woman with dark hair and bangs, wearing a colorful striped sweater, stands outdoors next to a stone wall with architectural details in the background.

Lucie on French copywriting and translation

Young woman with long dark hair wearing sunglasses and a black top, sitting outdoors under sunlight in an urban area with a restaurant and pedestrians in the background.
A cartoon illustration of a bird with a camera for a head, set against a purple patterned background. The text says 'Pure Wanna Send a Pic? This is How to Do It Safely.'
A cartoon illustration with a purple background says, 'There's nothing wrong with sending spicy consensual pics. But ask the person if they want to see it before you click send.' An animated camera is shooting a pink flame.
A purple illustration with text promoting artsy mood lighting, featuring a sketch of a nude woman with long hair sitting inside a seashell, surrounded by small flying insects and white cloud-like decorations.
A promotional graphic for a dating app called Pure, warning about screen security. The background is lavender, with black text that advises using an app that doesn't allow screenshotting of chats or pictures. There is an illustration of a scroll lock
A purple informational poster advises users to avoid screenshotting chats on dating apps to maintain security. It features a phone screen showing a message about a missed call and a destroyed photo, with a heading about avoiding screenshots for priva
A purple graphic with a stylized black and white bull's head and the text "The everyday object that can make sex way hotter" and "No gadgets, no straps, no complicated setup, just pure pleasure". The phrase "Pure app" is at the bottom.
A graphic with a purple background promoting ice cubes, featuring an illustration of a smiling freezer with ice cubes around it.
An infographic with instructions on how to use a product, featuring a purple illustration of lips and droplet icons, with steps including running an ice cube along the neck, holding ice in the mouth, dripping water onto the skin, and alternating betw
A digital illustration with a swirling pink and purple checkered background featuring a stylized mythical creature with a snake-like body, a mask, and horns. Text in French says 'Comment explorer une nouvelle envie' and 'Pure App'.
A white pillow with a black outline of a vagina, containing the phrase "Sex is pure" inside, resting on a light blue bed with purple and blue pillows. Overlaid text in purple reads, "Desire with pure Dream with Merfy's".
Informational graphic about sex positivity with cartoon characters, including a leopard-print cat, a person with a star-shaped face, and a person with a face outline, under a purple sky with clouds and moons.
Marketing graphic with a cartoon of two characters riding a penis-shaped boat, one character is holding a magnifying glass and wearing a crown, the other is wearing glasses and has spiked hair, with text asking about penis policies, presented by Pure
A woman holding an ornate hand mirror with her face reflected, featuring makeup and styled hair, against a patterned background. Text overlay reads: "Fancy getting it on in the mirror? We've got tips " and
Colorful line drawing of London skyline with text about LGBTQ friendly dating spots and dating etiquette.
A cartoon illustration of a head with a headband, containing curly hair and eyes with lashes, set against a purple and pink wavy background. Text above asks, "Bald. Bushy or in between - What's your vibe?" and below it says "Pure App."
Inspirational quote about sex toys with an illustration of a mirror on a purple background.

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