PURE DATING APP

CLIENT HIGHLIGHT

CLIENT HIGHLIGHT

Pure had a big budget and a big idea: to take advantage of the changing seasons (welcoming some sunnier weather in London) and greet passers-by with wildposting on the theme of it being a “good day” to turn some sexual fantasies into realities. The brief was short: write a few slogans that will shock people, making them take pictures to show friends. Make some of them bougie and luxurious, others more crude and keep all of it playful. It was a super successful awareness campaign, increasing brand awareness significantly and seeing an influx of app downloads from millennial women.

Pure’s LONDON campaign

How we helped:

  • Copywriting for OOH wildposting

TEAM:

Beth on copywriting

A young woman with dark brown hair, wearing a colorful striped sweater, stands outdoors against a stone wall with historic architecture in the background. She is smiling slightly, with a relaxed posture.
A large poster featuring an artist named Sia promoting her album with various humorous and provocative messages. The poster includes multiple smaller sections with cartoonish illustrations and text about drinking, booking appointments, and being a re
Colorful poster with cartoon girl wearing a crown, surrounded by pink, beige, black, and red designs, with various texts including the phrase "It's a good day to get some head".
Colorful posters featuring cartoon-style illustrations and text, including a girl with a crown and short hair, and messages about having a good day, playing, and misbehaving.
Street poster with colorful illustrations and text promoting booking an appointment and enjoying wine, champagne, and fun activities.
A group of five people standing on a sidewalk in front of a graffiti-covered wall with pink posters. One of the posters says 'It's a good day to book a dick appointment.' The people are looking at the posters and graffiti, with some holding bags. The
Two people stand on the sidewalk outside a colorful street wall with graffiti and posters. A woman with a ponytail and black outfit and a man with gray hair in a blue T-shirt are facing the wall, looking at posters that contain text related to dating

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