Ann summers

CLIENT HIGHLIGHT

CLIENT HIGHLIGHT

Iconic sex toy store chain Ann Summers were launching their U Wonder Unleashed collection in collaboration with Charlie Brooks (Janine from Eastenders!). They needed 360 marketing copywriting from podcast scripting and marketing copy to UX copy to promote this exciting collab. So, founder Beth got to work.

Once this project was complete, Beth joined up with Ann Summers for eight months to work across email and social copy for their entire product offering as well as their campaign, The Pleasure Positivity Project.

360 marketing copy for ann summers

An array of personal care devices and products, including facial cleansing brushes, a tube of water-based lubricant, and a small potted plant, set against a beige background with the text 'self-care is not selfish' at the top.

How we helped:

  • Social copy - body copy and captions for organic and paid social across Instagram and Facebook

  • Email copy with the aim of improving open rates and avoiding spam filters when promoting sexual products (open rate increased by 20% in two months)

  • 360 marketing copy

  • UX copy

  • Content writing

  • Podcast support (scripting ads, advising on overall scriptwriting, marketing assets)

TEAM:

Beth on copywriting

A young woman with dark brown hair, wearing a colorful striped sweater and black pants, standing outdoors near a stone wall with a building in the background during daytime.
A promotional graphic with a woman smiling and a surreal element of a hand with lipstick on its finger touching her face. The text says 'Coming Soon' with a speech bubble including daisies, and mentions a show with Charlie Brooks.
Illustration of a hand giving a thumbs-up gesture with the text "how to give a hand job" below, set against a light green background.
Screen with green background, large blue text says 'Are You Ready?', and smaller blue text beneath about learning new moves; includes a right arrow icon in a circle for navigation.
Instructional slide with blue background and large yellow text saying 'If you love it, lube it' with smaller white text below about keeping it wet with lubricant or oil for a better hand job.
Instructional slide with the heading 'Explore the whole penis' in large yellow text on blue background. Subtext explains exploring the entire penis for pleasure, with a humorous tone about the head being sensitive and ways to turn off nerve sensation
A blue informational slide titled 'Step 3: Do the Twist' explaining a technique to give an orgasm by stroking up and down in a twisting motion.
Page with step 4 of a guide titled 'Take Your Time' in large lime green text on a blue background, with additional instructions in smaller blue text about not rushing and enjoying the moment.
Step 5 guide on how to get vocal, advising to keep eye contact, observe reactions, and ask about preferences.
A book cover titled 'The Orgasm Gap' with a subtitle about women missing out on orgasms in her lifetime. The cover features a blurred image of a woman lying on a bed and a green circle with 'Swipe for more' written inside.
Infographic displaying statistics about orgasms, with large numbers and colorful circles, featuring the total 1,734 orgasms and percentages related to female and male orgasm experiences.
Illustration of underwear with a red stain and a search bar for benefits of period sex, on a purple background.
Blue promotional slide with white and purple text describing a natural pain reliever, mentioning hormones like serotonin, dopamine, and oxytocin.
A blue digital graphic promoting no need for lubricant, emphasizing the benefits of natural blood as a lubricant.
Blue informational screen about benefits of having sex during menstruation, emphasizing it creates greater intimacy and trust.
Blue screen with large purple text stating, "You'll move out of your comfort zone." Smaller white text below discusses exploring and finding new things in sex, mentioning a missionary girl and period sex.
Blue informational graphic promoting a benefit to help shorten menstrual periods, mentioning that orgasm and pleasure can cause the uterus to contract, aiding blood expulsion.
Blue advertisement for Benefit 6 product with text 'You'll Feel Sexier' and a description about how having sex can boost confidence.
Close-up of a woman with her mouth open and tongue sticking out, along with text that reads 'What is rimming' and a swipe me button.
Educational graphic with text explaining rimming as sexually stimulating involving the partner's anus using the tongue, with a purple background and blue text.
A purple informational graphic titled 'Is Rimming Safe?' discussing the importance of cleanliness when engaging in anal play, emphasizing the contact between the tongue and anus.
Webpage for Ann Summers featuring adult products including the U Self Love Stimulator, Arouse Gel, Pleasure Serum, and Cleansing Mist with product descriptions and customer reviews.
An assortment of self-care and personal wellness devices and products displayed on white pedestals, with a background featuring the phrase 'self-care is not selfish.' in bold black text.
An advertisement collage for Ann Summers featuring lingerie, sex toys, and adult products, with models in lingerie and promotional messages about new arrivals and sexy nightwear.
Advertisement featuring a woman in lingerie, text about discounts on lingerie and pleasure products, pink and red color scheme with promotional offers.
Promotional image featuring a smiling woman with closed eyes, a speech bubble with daisies that says 'Coming Soon,' and a large illustrated hand with red lips holding a daisy. The background is textured with pink and blue colors.

READY TO SPICE UP YOUR BRAND?